أثر المنتج الدوائي في تحقيق الميزة التنافسية في مصانع الأدوية السودانية

الملخص

Objective of study aims to investigate the impact of pharmaceutical product in
achieving competitive advantage at Sudanese Drugs Manufactories (Applying
Study on Blue Nile Manufactory for Drugs Industries During the Period 2011
to 2022). Important of study spotlight on importance of pharmaceutical product
in solving problems of achieving competitive advantage at Sudanese Drugs
Manufactories. The problem of the study focuses in conformation Manufactory
on achieving their competitive advantage wasn’t good enough way and
impacts on its sales. This study follows the descriptive analytical method and
the researchers also used the historical method. Where one main hypothesis

was developed and a questionnaire was designed. After data collection and
analysis from the respondents, As the study reached up to a significant effect
of pharmaceutical product on achieving competitive advantage with a
correlation coefficient of (0.674). The study recommended there is a need to
increase employees at the Manufactory awareness of the importance of
pharmaceutical product to be reflected on achievement competitive advantage
from sales growth.